Young Generations and Fashion: from Subcultures to the materialization of virtual image

Authors

  • Mariane Tojeira Cara Almeida Pontifícia Universidade Católica de São Paulo

DOI:

https://doi.org/10.5965/1982615x01022008069

Keywords:

Cyberspace, Teenagers, Fashion, Generations

Abstract

Adolescence is a stage of life where the individual deals with the discovery of body and where the role of clothing is imperative. To understand the complexity of appearance and the function of Fashion for teenagers, the objective of this paper is to draw a brief historical overview, using the Generation system, and the relationship of these different generations with the act of dressing. The main emphasis is in contemporary generation, characterized as Generation Y, which provides a new way of dealing with the body and Fashion. The notes show these current young people living in two realities: the virtual or symbolic, which remains an idealized image, and the physical or material, which through the role of Fashion the Teenagers bodies try to sustain the simulacrum built in cyberspace.

Downloads

Download data is not yet available.

References

BAUMAN, Z. La sociedad individualizada. Madrid: Cátedra, 2001.

COUPLAND, D. Generation X: Tales for an Accelerated Culture. New York: St. Martin's Press, 1991.

HEBDIGE, D. Subculture: The Meaning of Style. London: Routledge, 1979.

KEHL, M. R. A juventude como sintoma da cultura. in NOVAES, Regina; VANNUCHI, Paulo (org). Juventude e Sociedade: Trabalho, educação e participação. São Paulo: Editora Fundação Perseu Abramo, 2004.

KLEIN, N. Sem Logo. Tradução de Ryta Vinagre. 4ª Edição. Rio de Janeiro: Record, 2004.

MARTIN-BARBERO, J. Dos meios às mediações: comunicação, cultura e hegemonia. Rio de Janeiro: Editora UFRJ, 2002.

MORIN, E. Cultura de Massas no século XX: O Espírito do Tempo I – Neurose. Tradução de Maura Ribeiro Sardinha. Rio de Janeiro: Forense Universitária, 1997.

POLHEMUS, T. Style Surfing: What to Wear in the 3rd Millennium. London: Thames and Hudson, 1994.

RITCHIE, K. Marketing to Generation X. New York: Lexington Books, 1995.

SINGER, P. Retratos da Juventude Brasileira: An·lise de uma pesquisa nacional. Org. Helena Wendel Abramo e Pedro Paulo Martorni Branco. São Paulo: Editora Fundação Perseu Abramo, 2004.

VILLAÇA, N. Alta, média e baixa costura: moda e semiologia cultural. In: CASTILHO, K. A Moda do Corpo, o corpo da moda. São Paulo: Editora Esfera, 2002.

VINCENT-RICARD, F. As espirais da moda. Rio de Janeiro: Paz e Terra, 1996.

Published

2008-07-01

How to Cite

ALMEIDA, Mariane Tojeira Cara. Young Generations and Fashion: from Subcultures to the materialization of virtual image. ModaPalavra e-periódico, Florianópolis, v. 1, n. 2, 2008. DOI: 10.5965/1982615x01022008069. Disponível em: https://www.periodicos.udesc.br/index.php/modapalavra/article/view/7620. Acesso em: 17 may. 2024.