Salvi, Naiane Cristina, and Neide Schulte. “Misconceptions of Sustainability and the Case of Brands ‘EcoFictitious’”. ModaPalavra e-periódico 7, no. 14 (July 1, 2014): 126–135. Accessed December 5, 2025. https://www.periodicos.udesc.br/index.php/modapalavra/article/view/5107.